What to see and Best Experiences not to miss: a comprehensive Guide to Tuscany’s coastal region and its mountain backdrop

The seaside Lucchese legacy extends to the Versilia coast in northern Tuscany. In this first chapter today we are going to visit Pietrasanta, a small town devoted to art. Forte dei Marmi, the playground of famous people and elites; and Camaiore, an authentic Tuscan town with both seaside and mountain charm. This guide will help you discover the very best of what this region has to offer, from world-class art to sandy beaches, from luxury shopping to rugged mountain trails.

Arts & Culture in Versilia

Pietrasanta: the Artistic Heritage

Pietrasanta is a small old-town centre filled with magic. The magnificent Piazza del Duomo serves as the town’s cultural heart, dominated by the Cathedral of San Martino and its bell tower, which some attribute to Michelangelo Buonarroti himself. The former church of Sant’Agostino now hosts rotating exhibitions of contemporary art, while the MuSA (Virtual Museum of Sculpture and Architecture) offers a multimedia journey through the art of marble working. 

Pietrasanta is the town with the highest concentration of galleries and art venues in the world. Every year, over 200 events are organized in the city, with the highly popular open-air exhibitions of giant sculptures filling the central square during the warmer months. The Church and the adjacent Cloister of Sant’Agostino – once a religious building, now deconsecrated – are also fascinating, hosting high-quality exhibitions and installations throughout the year.

If you want to remain updated about the ongoing and upcoming events and exhibitions, please refer to the Pietrasanta Incanta website.

Pietrasanta: Contemporary Art Galleries

Walking through Pietrasanta’s narrow streets reveals numerous galleries showcasing works by both established and emerging artists. The majority of the exhibitions are free access, except Museo Archeologico.

 La Subbia by Paola Raffo is one of the oldest galleries in town, while Galleria Poggiali, Barbara Paci Art Gallery, Flora Bigai and Kyro Art Gallery are particularly worth visiting for their curated exhibitions. Deodato Art is the gallery devoted to po-art. The town’s artistic significance extends beyond galleries – working sculpture studios (Due Laghi; Polveriera) welcome visitors to witness the centuries-old tradition of marble craftsmanship in action.

For those who prefer outdoor art, the town is full of works by Igor Mitoraj, Jeff Koons, Fernando Botero, Ken Yasuda, while the Parco della Scultura Internazionale (mobile web app) displays impressive works by international artists in a beautiful natural setting. The Museo dei Bozzetti houses a remarkable collection of chalk works, models and sketches by artists who have worked in Pietrasanta, offering insight into the creative process behind the finished sculptures.

A recently born place is Spazio BULG, a gallery devoted to artists who have a strong connection with the territory.

Current and Upcoming Events in Pietrasanta

Pietrasanta region hosts a vibrant calendar of events throughout the year. 

Collectors’ Night (June-July)

Held between June and July, this event has been a key date for contemporary art collectors for the past nine years, offering one or two evenings dedicated to the contemporary art collectors.  Accesso, Flora Bigai, Deodato Arte, Barbara Paci, The Project Space, Annalisa Bugliani Arte, Galleria Giovanni Bonelli, Laura Tartarelli Contemporary Art, Marcorossi, Secci Gallery will host special displays and artists.

La Versiliana Festival (July-August)

This renowned summer festival in Marina di Pietrasanta features theatrical performances, concerts, literary meetings, and art exhibitions in the picturesque Versiliana Park. 

Versiliana dei Piccoli is a theater and cabaret festival for children, set in the cool pine forest just a few steps from the sea. As usual, the children’s area will also host creative and artistic workshops starting at 5:00 PM, where kids can craft handmade objects using paints, markers, and colored pencils to unleash their imagination. There will also be a dedicated space for toddlers aged 0-3 years.

International Park Sculpture Biennale (Year-round)

Pietrasanta transforms its public spaces into open-air galleries during this biennial event showcasing works by international sculptors.

Pietrasanta in Concerto (July)

Leading classic musicians perform in the atmospheric setting of Chiostro di Sant’Agostino in Pietrasanta’s historic center. Here’s the program.

Antiquari a Pietrasanta (Year-round, first Sunday of every month)

An antiques and vintage market held in Piazza Statuto, featuring a curated selection of antiques, modernist pieces, vintage items, jewelry, porcelain, and artwork. A great opportunity for collectors and enthusiasts to explore unique finds in the artistic heart of Pietrasanta.

Camaiore’s Heritage

Photo di Samuele Bertoli su Unsplash

Camaiore offers a more understated but equally fascinating cultural experience. The 8th-century Badia di San Pietro stands as a testament to the town’s long history, while the Collegiate Church of Santa Maria Assunta in the town center displays beautiful religious art. History enthusiasts should visit the Museo d’Arte Sacra with its collection of sacred artifacts and the Archaeological Museum, which houses Etruscan and Roman exhibits that illuminate the area’s ancient past.

During the spring and summer, the old town center comes alive with fairs, markets, and events dedicated to the countryside and farming, while La Prima Estate in Lido di Camaiore, Camaiore Estate and Camaiore D’Altri Tempi are festivals dedicated to music.

Events and Things to do in Camaiore

Here’s a selected list of events:

La Prima Estate (June)

A music festival offering two weekends of live performances near the sea in Versilia, featuring renowned international and national artists.

Versilia Photo Fest (June)

A photography festival showcasing award-winning images, with proceeds from photo sales supporting local causes. The event highlights the power of visual storytelling through exhibitions and artistic initiatives.

Palio dei Rioni (July)

A historic competition where the districts (rioni) of Camaiore compete in various challenges, bringing together tradition, sportsmanship, and local pride in a festive setting.

Camaiore Estate (July – August)

A summer festival in Piazza XXIX Maggio featuring a diverse lineup of cultural and musical events, showcasing the beauty and energy of live performances.

Sagra del Pesce a Lido di Camaiore (August)

A seafood festival in Lido di Camaiore, where visitors can enjoy a variety of freshly prepared fish dishes, celebrating the region’s coastal culinary heritage.

Sagra del Cappelletto di Camaiore (August)

A traditional food festival in Camaiore dedicated to cappelletto, a local stuffed pasta dish. Organized by the parish, it attracts visitors for its authentic flavors and community atmosphere.

Camaiore Climbing and Trekking Festival (September)

An outdoor sports festival dedicated to climbing, hiking, and trekking, set in the breathtaking natural landscape of Camaiore. The event includes guided excursions, climbing workshops, and activities for adventure enthusiasts of all levels.

Festa PIC – Hot Peppers Fair (October)

A spicy celebration dedicated to hot peppers and spicy cuisine, featuring tastings, cooking demonstrations, and a wide variety of chili-based products. A must-visit for spice lovers and food enthusiasts.

Prim’Olio Primovino (November)

A celebration of autumn flavors in Camaiore, featuring the best local olive oil and wine, offering tastings, markets, and culinary experiences.

Camaiore: 5 unmissable experiences during your stay

1. Explore the wonders of the Apuan Alps: Venture into the Apuan Alps Natural Park and discover its wild beauty. Hike along scenic trails, visit the Gabberi, Prana and Matanna, with unique sites like Grotta all’Onda. 
2. Follow in the footsteps of ancient pilgrims: Walk a stretch of the Via Francigena, from Camaiore to Lucca, immersing yourself in history and nature. An experience suitable for everyone, with different route options.
3. Enjoy an aperitivo at sunset: Admire the breathtaking view from the Pontile, the Bellavista Vittoria Pier in Lido di Camaiore, while enjoying an aperitivo at sunset. A romantic and evocative experience.
4. Visit the Candalla’s paradise: The Candalla Waterfalls near Camaiore create natural swimming holes perfect for cooling off on hot summer days. The site also hosts ancient textile buildings.

5. Savor Traditional Tordelli

   Indulge in Tordelli di Camaiore, a classic pasta dish filled with seasoned meat and herbs, topped with rich meat sauce. This local delicacy is a must-try for food enthusiasts.

Forte dei Marmi’s Cultural Side

While Forte dei Marmi is primarily known for luxury and beaches, it also offers quality cultural attractions. Villa Bertelli functions as a cultural center hosting exhibitions and concerts throughout the year (please refer to this article to have a look at the 2025 program). The historic fortress that gives the town its name is worth exploring, Fortino Leopoldo provides a glimpse into Italy’s modern and contemporary art movements, with a focus on satirical illustrations. The Museo Ugo Guidi, celebrating the sculptor, hosts regular events.

In August, the Sant’Ermete Festival celebrate Forte dei Marmi’s vibrant spirit with parades, fireworks, and lively festivities.

Photo by Claudio Poggio su Unsplash

Must-Do Experiences in Forte dei Marmi

• Cycle the Seaside Promenade: Experience the scenic bike paths close to the sea with a scenic view of the Apuan Alps.
• Walk the Pier: Enjoy captivating views stretching from the beaches to the majestic Apuan Alps.
• Versiliana Park: Escape into nature’s tranquillity, ideal for shaded walks or jogs.
• Exploring the Majestic Apuan Alps:  Explore picturesque hiking trails offering breathtaking vistas of sea and mountains. Visit the magnificent Antro del Corchia – Italy’s largest karst cave system, marveling at spectacular geological formations.

Dining Delights

Forte dei Marmi’s culinary scene matches its glamorous reputation:

• Focaccia da Valé: Embrace this cherished tradition, enjoying the special focaccia made in the Focacceria da Valé.
• Il Parco di Villa Grey: Innovative contemporary cuisine with Michelin-star excellence.
• Bistrot: Elegant, seafood-focused Michelin-starred dining.
• Ristorante Lorenzo: Celebrated seafood dishes and famed house-made mayonnaise.
• Lux Lucis at Hotel Principe: Creative gourmet cuisine with breathtaking rooftop views.
• La Magnolia at Hotel Byron: Mediterranean dishes served with sophistication.
• Gilda: Combining Mediterranean charm and Tuscan authenticity in a beachside setting.

Markets & Local Shopping

The markets of Versilia provide insight into local life and offer unique shopping opportunities. Forte dei Marmi’s Wednesday market is renowned for high-end clothing, leather goods, and home accessories. Pietrasanta hosts its market on Thursdays, offering more affordable local goods including food and household items. Camaiore’s Friday market provides the most traditional Italian market experience, with fresh produce and local products.

Throughout the region, seasonal farmers’ markets showcase the area’s agricultural bounty, while regular antique markets, especially in Pietrasanta, attract collectors from across Italy and beyond.

Forte dei Marmi

Forte dei Marmi is a shopper’s paradise, with Via Roma and the surrounding streets lined with designer boutiques featuring Italian and international luxury brands. The legendary Wednesday Market is a must-visit, offering high-quality Italian goods, from clothing and leather accessories to home decor. Forte dei Marmi is Tuscany’s designer paradise, home to high-fashion boutiques such as Prada, Gucci, Louis Vuitton, Cavalli, Valentino, Brunello Cucinelli, Armani, Missoni, Moncler, and more. The pedestrian-friendly streets are perfect for couples, groups of friends, and families. While parents shop, children can enjoy the go-kart tracks or other nearby amusements.

Don’t miss the vibrant Mercato di Forte dei Marmi every Wednesday (and Sunday during the summer) in Piazza Marconi, famous for exquisite Italian leather goods, fine cashmere, and unique artisanal products.

A little further north, the Vittoria Apuana district houses additional boutiques and artisanal shops for those looking beyond the main shopping thoroughfares.

Pietrasanta

Shopping in Pietrasanta is a more artistic affair, with numerous artisan workshops where visitors can purchase sculptures, ceramics, and artwork directly from their creators. Via Garibaldi serves as the main shopping street, featuring art galleries and design stores, while Via Stagio Stagi is known for its unique boutiques and artisanal products that reflect the town’s creative spirit.

If you are searching for shopping opportunities related to brocantage, antiques, vintage items, textiles, and designer furniture, the center of Pietrasanta is the perfect place for you. Here, you will find a charming mix of boutiques, artisan workshops, and markets offering unique and high-quality pieces, making it a true paradise for collectors and design enthusiasts.

An exhibition by The Project Art Space – Annalisa Bugliani in Sant’Agostino

Camaiore

Camaiore offers a more traditional shopping experience, with stores in the historical center selling local crafts and wooden products. Several shops specialize in antiques and vintage items, perfect for collectors. Food enthusiasts will appreciate the local producers offering olive oil, wine, and regional specialties that make for authentic souvenirs.

Seasonal Events & Festivals

Year-Round Celebrations

Summer: Beyond the events mentioned above, summer brings beach parties, open-air cinema nights, and small local sagre (food festivals) celebrating seasonal specialties.

Fall: As summer crowds disperse, the region celebrates harvest time with grape harvest festivals in September, chestnut festivals in mountain villages during October and November, and olive harvest events in November.

Winter: The Christmas season transforms town centers with markets, lights, and traditional celebrations. The nearby Carnival of Viareggio in February features spectacular parade floats and is one of Italy’s most famous carnival celebrations.

Spring: Easter processions bring religious traditions to life in all three towns. April and May see flower markets and festivals brightening town squares, while the Pietrasanta Dance Festival in May showcases contemporary dance performances.

Apuan Alps – Cows close to the Matanna peak

Practical Information

Getting Around

A rental car offers the most flexibility for exploring the region, especially for reaching mountain areas and smaller villages. However, bicycles, available for rent in all three towns, provide a pleasant way to navigate coastal areas. Local buses connect the main coastal towns, and trains stop in Pietrasanta and Viareggio, offering connections to major cities.

Best Time to Visit

The peak season from April to September brings warm weather and a vibrant atmosphere but also crowds and higher prices. The shoulder seasons of March and October offer excellent weather with fewer tourists and more reasonable prices. The off-season from November to February provides a quieter experience, though some attractions may operate on reduced hours or close entirely.

Tips for Visitors

Understanding local customs enhances the Versilia experience. Many shops close for a few hours in the afternoon for the traditional riposo (rest), so plan accordingly. Reservations for popular restaurants are recommended, especially during summer months. Beach clubs (bagni or stabilimenti balneari) often require reservations for umbrellas and loungers, particularly in high season.

When exploring the mountains, remember that temperatures can be significantly cooler than on the coast, so pack layers even in summer. During peak season, arrive at beaches early to secure good spots at public beaches. Lastly, while many people in tourist areas speak English, learning a few basic Italian phrases will be appreciated by locals.

Alternative & Off-the-Beaten-Path Experiences

Hidden Gems

Beyond the well-known attractions, Versilia offers numerous hidden gems. The Renaissance Seravezza Palazzo Mediceo, commissioned by the Medici family, provides insight into the region’s historical importance. The mountain village of Stazzema houses a moving WWII memorial commemorating the tragic Sant’Anna massacre.

The Malbacco Waterfalls near Seravezza create natural swimming holes perfect for cooling off on hot summer days. Grotta all’Onda, as detailed earlier, offers both prehistoric significance and natural beauty. The tiny village of Colonnata, perched above the Carrara quarries, is famous for its lardo but rarely visited by mainstream tourists.